Stand in a crowded market with Doographics billboard design (2024)

FAQs

How much does it cost to have someone design a billboard? ›

Several factors contribute to the price of a billboard: the primary expenses are design costs, material costs, installation costs, and billboard rental costs. First, the design costs usually range anywhere from $150 to $500 an hour.

The role of billboards in marketing strategy

Billboards are great for creating customer familiarity with your brand and they can get you noticed by potential customers. When deciding on a marketing strategy, it's important to consider your target audience and the message you want to convey.

In some areas, billboards can earn as much as 5,000 and can go as high as 20,000 a month in high-traffic areas. Billboards can bring in over 100,000 a month in the most coveted locations.

These large companies will likely be equipped with more money to offer upfront and will be able to compete for the best billboard ad spaces. However, that doesn't mean there aren't billboards available that you can purchase. In theory, anyone can own a billboard, it's just a matter of finding one in your price range.

Canva is a fantastic, free design tool that can help you create a billboard design in minutes. Create a design in Canva from scratch or using templates.

Use a short tagline: Seven words or fewer is all it takes to create a catchy tagline. Avoid adding any fine print that could distract or be unreadable. Be family friendly: Billboard advertisem*nts are visible to all commuters, so make appropriate content for audiences of all ages.

In a Kantar Millward Brown study, findings revealed that Gen-Z and Millennials overwhelmingly rejected mobile/web/app advertisem*nts while preferring OOH advertising like billboards or posters.

Although many other forms of advertising are often given precedence, like blogging, online social media advertisem*nts and SEO, billboard advertising is not yet obsolete and can still be an effective way to advertise.

We've all heard the Six-Second Billboard Rule: how any information the viewer can't absorb in six seconds is wasted. In reality, even six seconds is a bit optimistic. A focused, impactful three-second “read” that allows some breathing space is actually more effective.

Some areas they tend to be sensitive to include extreme politics, overly sexual content or nudity, endorsem*nt of illegal activities, curse words, and guns. Keep in mind that while you do have your First Amendment right to free speech, you don't have a right to place your message on a billboard.

What 3 factors do you need to consider when designing a billboard? ›

Memorable, easy to understand, clear and easy to read are all factors in a good billboard ad. It should convey a concise message that is not overbearing to read or acknowledge while also being eye-catching.

The cost of a billboard depends on the type, size, location, and length of time it will be displayed. Static billboards range from $250 to $4,000 per month, while digital billboards can cost up to $20,000 per month. Mobile billboards typically cost between $3,500 and $5,000 per month.

On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisem*nts, on the other hand, cost from $1,200 to above $15,000 monthly.